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MARSHALL MCLUHAN/ 2009
(  Satoshi Kinoshita )
| Series: | Prints on paper: Portraits 2 | | Medium: | Giclée on Japanese matte paper | | Size (inches): | 16.5 x 11.7 (paper size) | | Size (mm): | 420 x 297 (paper size) | | Edition size: | 25 | | Catalog #: | PP_0122 | | Description: | From an edition of 25. Signed, titled, date, copyright, edition in pencil on the reverse / Aside from the numbered edition of 5 artist's proofs and 2 printer's proofs.
McLuhan:
"All media are extensions of some human faculty- psychic or physical"
The Medium is The Massage, Marshall McLuhan p 26
"All words, in every language, are metaphors."
Laws of Media, Marshall McLuhan p 120
"The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation."
Laws of Media, Marshall McLuhan p 98
"The new media are not bridges between man and nature; they are nature." 1969
Edited by Eric McLuhan & Frank Zingrone "Essential McLuhan" Routledge 1997 ISBN 0-415-16245-9 page 272.
"Arists in various fields are always the first to discover how to enable one medium or to release the power of another." 1964
Edited by Eric McLuhan & Frank Zingrone "Essential McLuhan" Routledge 1997 ISBN 0-415-16245-9 page 278.
"The photograoh reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar." 1964
Edited by Eric McLuhan & Frank Zingrone "Essential McLuhan" Routledge 1997 ISBN 0-415-16245-9 page 287.
-www.liquidinformation.org/mcluhan_quotes.html
Marshall McLuhan -
Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory.
McLuhan is known for the expressions "the medium is the message" and "global village". McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. More than ten years after his death he was named the "patron saint" of Wired magazine.
The Medium is the Massage: An Inventory of Effects (1967)
This book, published in 1967, was McLuhan's best seller,[44] "eventually selling nearly a million copies worldwide."[45] Initiated by Quentin Fiore,[46] McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium.[47]
Fiore, at the time a prominent graphic designer and communications consultant, set about composing the visual illustration of these effects which were compiled by Jerome Agel. Near the beginning of the book, Fiore adopted a pattern in which an image demonstrating a media effect was presented with a textual synopsis on the facing page. The reader experiences a repeated shifting of analytic registers—from "reading" typographic print to "scanning" photographic facsimiles—reinforcing McLuhan's overarching argument in this book: namely, that each medium produces a different "massage" or "effect" on the human sensorium.
In The Medium is the Massage, McLuhan also rehashed the argument—which first appeared in the Prologue to 1962's The Gutenberg Galaxy — that media are "extensions" of our human senses, bodies and minds.
Finally, McLuhan described key points of change in how man has viewed the world and how these views were changed by the adoption of new media. "The technique of invention was the discovery of the nineteenth [century]", brought on by the adoption of fixed points of view and perspective by typography, while "[t]he technique of the suspended judgment is the discovery of the twentieth century", brought on by the bard abilities of radio, movies and television.[48]
An audio recording version of McLuhan's famous work was made by Columbia Records. The recording consists of a pastiche of statements made by McLuhan interrupted by other speakers, including people speaking in various phonations and falsettos, discordant sounds and 1960s incidental music in what could be considered a deliberate attempt to translate the disconnected images seen on TV into an audio format, resulting in the prevention of a connected stream of conscious thought. Various audio recording techniques and statements are used to illustrate the relationship between spoken, literary speech and the characteristics of electronic audio media. McLuhan biographer Philip Marchand called the recording "the 1967 equivalent of a McLuhan video."[49]
"I wouldn't be seen dead with a living work of art." - 'Old man' speaking
"Drop this jiggery-pokery and talk straight turkey." - 'Middle aged man' speaking
Notes and references:
1. ^ Gordon, pp. 99-100.
45. ^ Marchand, p. 203
46. ^ McLuhan & Fiore, 1967
47. ^ According to McLuhan biographer W. Terrence Gordon, "by the time it appeared in 1967, McLuhan no doubt recognized that his original saying had become a cliché and welcomed the opportunity to throw it back on the compost heap of language to recycle and revitalize it. But the new title is more than McLuhan indulging his insatiable taste for puns, more than a clever fusion of self-mockery and self-rescue — the subtitle is 'An Inventory of Effects,' underscoring the lesson compressed into the original saying." (Gordon, p. 175.) However, the FAQ section [1] on the website maintained by McLuhan's estate says that this interpretation is incomplete and makes its own leap of logic as to why McLuhan left it as is. "Why is the title of the book The Medium is the Massage and not The Medium is the Message? Actually, the title was a mistake. When the book came back from the typesetter's, it had on the cover 'Massage' as it still does. The title was supposed to have read The Medium is the Message but the typesetter had made an error. When McLuhan saw the typo he exclaimed, 'Leave it alone! It's great, and right on target!' Now there are possible four readings for the last word of the title, all of them accurate: Message and Mess Age, Massage and Mass Age."
48. ^ Understanding Media, p. 68.
49. ^ Marchand (1998), p.187.
-en.wikipedia.org/wiki/Marshall_McLuhan
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